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  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 Juin 2020

    Pour mener votre entreprise au sommet, cessez de gaspiller votre argent dans des actions marketing aléatoires et mettez en place un plan fiable pour une croissance rapide !
    La création d'un plan marketing est un processus long et difficile, trop souvent négligé. Dans Votre plan marketing en 1 page, Allan Dib vous dévoile comment rédiger votre propre plan, de façon simple et rapide, sur une seule fiche composée de neuf cases à compléter.
    Dans cet ouvrage novateur, vous découvrirez notamment :
    o comment attirer de nouveaux clients, et comment rentabiliser vos clients existants ;
    o comment appliquer une méthode simple, étape par étape, pour créer un plan marketing personnalisé qui tiendra littéralement en une page ;
    o comment balayer la concurrence et devenir la seule solution évidente pour vos clients ;
    o comment obtenir des résultats étonnants avec un budget réduit, grâce aux astuces du marketing direct.
    Que vous soyez décideur marketing, chef d'entreprise débutant ou expérimenté, Votre plan marketing en 1 page est la méthode la plus simple et la plus rapide pour accélérer la croissance de votre entreprise.

  • The PACIFICAT© standard is the bible of negotiation. It represents the experience of professional negotiators and mediators and has been tested through hundreds of successful negotiations. This book tackles the key questions of complex negotiation and allows anyone to be able to prepare, conduct and debrief any negotiation, whether it be a daily quarrel or negotiations that involve the future of the world.

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Expand your business knowledge
    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • Compliance Law is defined by the Monumental Goals it pursues.
    Willingly or by force, companies must structure themselves and act to reach them. In a major and global transformation, they are thereby becoming transparent, making Compliance Tools visible.
    Emphasizing the unity of these Tools promotes a unified legal regime, while adapting them country by country, sector by sector, company by company. Understanding these Compliance Tools to anticipate the assessment made by Regulators, Supervisors and Courts, and the provisions of future texts, while companies are invited to invent new ones, is hopefully more appropriate.
    General perspectives through which risk maps, compliance programs, deals and judicial agreements, ad hoc training, algorithms, audits, sanctions, controls, whistleblowing, collective actions, etc. are scrutinized. Co-published with the Journal of Regulation & Compliance.

  • Un accusé de génocide a-t-il droit à une défense ? Pour François Roux, qui fut l'avocat de Douch, le tortionnaire khmer rouge, la réponse est « oui ». Dans ce récit humble et passionné, il raconte le combat d'une vie pour rendre sa pleine fonction à une justice issue du tribunal de Nuremberg de 1945 et conçue, d'abord, pour combattre l'impunité des criminels nazis. Tout accusé, même d'un crime contre l'humanité, doit avoir droit à une vraie défense et à un procès équitable, ce qui inclut tout autant le droit à la présomption d'innocence que celui de plaider coupable. C'est la condition, à ses yeux, pour construire sur des principes intangibles une véritable justice pénale internationale, enrichie de la diversité culturelle dont sont porteurs tous ses acteurs, quelle que soit la région du monde dont ils proviennent.François Roux a exercé pendant trente-huit ans la profession d'avocat. Longtemps engagé aux côtés des désobéissants civils non-violents dans les pas de Gandhi, il s'implique ensuite dans la justice pénale internationale et dirige aujourd'hui le bureau de la défense, au sein du Tribunal spécial pour le Liban, à La Haye, aux Pays-Bas. Il est l'auteur, chez Indigène, du livre En état de légitime révolte.

  • You are in the front line of the Global Economy, you export to Thailand or India, you source from Poland or Mexico, you run a project in Saudi Arabia or Russia, you provide support to Brazilian or Swedish colleagues, you negotiate with German or Korean partners, you struggle to adjust to your French or Chinese employees, you wonder how to be on the same wave length with an American or Japanese boss. You have an international meeting tomorrow and wonder how to meet your objectives?
    Read the related pages of Business cultures across the world: this practical guide will provide you with the clues to understand your interlocutors and anticipate their reactions. You will find the proper and efficient way to get things done, gain time and raise efficiency, and reduce the risk of misunderstanding and tension.

    Vous arrivez en Indonésie, au Mexique, en Corée ou encore en Pologne pour la première fois. Vous allez rencontrer des distributeurs, clients, fournisseurs et vous devez revenir avec des résultats. Comment procéder ? Par quoi commencer demain matin ? Comment bien relier la conduite des entretiens et réunions avec vos objectifs ? Qu'est ce qui est réaliste et faisable ?
    Ce guide en anglais est un outil simple, facilement accessible et pratique pour tous les managers internationaux. Il présente et explique les différentes cultures des affaires (business cultures) dans le contexte
    desquelles ils doivent travailler, négocier, interagir et réussir.

  • The economic take-off of Beijing and other BRIC countries shakes the global economic map. To develop a sustainable economy, they need, as the old industrial countries, raw material that abounds Africa. This book proposes to disentangle the African partner's economic strategies and to penetrate the mysteries of diplomacy and international business relations.

  • Le droit de la famille, dans sa dimension civiliste, fortement ancré dans les cultures nationales des États membres, est une matière qui ne relève pas, en principe, du droit de l'Union européenne. Pourtant, il n'est plus possible d'affirmer que la matière échappe dans son entier au droit de l'Union. De nombreux aspects de la famille sont sous influence européenne, au point que l'on voit se dessiner les contours d'une « famille européenne ». L'ouvrage propose de mettre en lumière l'acquis européen en matière de droit de la famille, au prisme du droit matériel (citoyenneté européenne, politique sociale de l'Union, fonction publique européenne...), comme du droit international privé. Le droit de la famille de l'Union s'identifie alors comme un «droit spécial» complétant la diversité des droits nationaux de la famille. Sa signification théorique et politique dans l'Union est débattue par les auteurs, autant que son devenir. Loin de demeurer fragmentaire à côté des droits nationaux des États membres, il a probablement vocation à se densifier pour offrir aux citoyens et résidents européens un droit commun de la famille au sein de l'Union.
    Family law, with its civil law tradition, and strong roots in the national cultures of the Member States, does not normally fall within the scope of European law. However, it is no longer possible to argue that family law is outside European law entirely. There are many aspects of the family which are subject to European influence, to the point that the outlines of a «European family» are starting to emerge. This book is intended to highlight the European experience of family law and its substantive (i.e. European citizenship, EU social policy, EU civil service...) and private international law aspects. Union law therefore contains a form of «special» family law which is shared between the Member States and supplements their national family laws. Its theoretical and political importance in the Union, as well as its future, are discussed by the authors. Far from remaining fragmented alongside the national laws of Member States, it will likely develop to offer European citizens and residents a common family law within the EU.

  • Studies of the overall impact of robotics on the economy have shown that investments in its various sectors – industrial, professional and service robotics – are increasing globally and the markets associated with them are valued in billions. Robotization improves the competitiveness of enterprises, while collaborative robotics reinvents methods of production.
    Beyond the economic outlook, service robotics, backed by the development of artificial intelligence, raises challenging ethical and social issues.
    The legal analysis of robotics is no mean feat because it covers a very diverse technical reality. Companies whose businesses are focused on robotic technologies and applications can be confronted with a complex legal situation resulting from the plurality of the applicable rules which have not necessarily been conceived or adopted bearing in mind their specific constraints.
    This situation should not hamper their development. It only implies taking cues from the economic legal norms which promote such developments and conducting an analysis of the legal risks which they face, given the applicable rules of liability.
    This comparative study – carried out by members of the Lexing® Network – proposes an overview, having regard to the legislation of 17 different countries, of the legal issues raised by robotics and the way the law in force responds, in a more or less satisfactory manner. Discover the authors & contributors in details under the tab 'Extraits'.

  • L'Institut Européen de l'Expertise et de l'Expert poursuit, parmi ses objectifs, l'identification des convergences possibles des systèmes d'expertise judiciaire nationaux et l'élaboration de propositions pour améliorer la qualité des expertises judiciaires conduites dans l'espace européen.
    Cofinancé par la Commission européenne, le projet EGLE (European Guide for Legal Expertise) a permis l'élaboration d'un Guide des bonnes pratiques de l'expertise judiciaire civile dans l'Union européenne.
    Préfacée par Giorgio Santacroce, Premier président honoraire de la Cour de cassation italienne et conclue par François Paychère, Président du GT-QUAL (Conseil de l'Europe), le présent ouvrage enrichit et complète le Guide d'une série d'analyses et de réflexions sur leur mise en oeuvre.

  • Professeur, chercheur, directeur de centre, doyen et recteur, Yves Poullet s'est illustré dans toutes les étapes et fonctions d'une carrière universitaire bien remplie, marquant des générations d'étudiants, de chercheurs, de collègues et de pairs. Spécialiste éminent et incontournable du droit de l'internet et des technologies de l'information et de la communication, il en est aussi l'un des précurseurs en fondant dès 1979 un des premiers centres de recherche européens en la matière.
    Par cet ouvrage, collègues, amis, anciens doctorants rendent hommage à l'une des plus belles plumes de la discipline, en lui offrant leurs réflexions sur l'influence réciproque du droit et de la technologie. Leurs contributions démontrent l'étendue de l'expertise et des réseaux européens et internationaux d'Yves Poullet. Elles s'articulent autour de trois axes qui furent autant de perspectives dans lesquelles il a inscrit sa recherche : le droit, les normes et les libertés.
    La richesse de ce volume témoigne de son attention à l'humain, des amitiés qu'il a nouées, mais aussi des sillons qu'il a tracés en droit des technologies de l'information et de la communication, sillons dans lesquels a poussé une forêt luxuriante, toujours fertile. C'est l'héritage d'un grand penseur, d'un véritable universitaire. =========== Yves Poullet has not merely served but excelled in all functions of the University world. Whether as professor, researcher, director of a research centre or as dean and rector, he has left a lasting impression in the minds of generations of students, researchers, colleagues and peers. He is a preeminent expert on the law of Internet and Information and Communications Technologies who, already in 1979, pioneered one of the first European research centres in the field.
    This volume is a tribute to Yves Poullet from colleagues, friends, former PhD researchers, offering their reflections on the reciprocal influence of law and technology. These contributions highlight both the range of expertise and the extent of the European and international networks he has nourished. They address the three main research axes Yves Poullet has developed through the years: law, norms and freedoms.
    The authors of this volume pay homage to a mentor, a friend, but above all to an exceptional researcher who has sown countless seeds in the field, enabling a luxurious landscape to grow and become a source of inspiration for many scholars. This is the heritage of a genuine thinker, a real academic.

  • Cet ouvrage réunit des chercheurs issus des principaux centres, chaires et réseaux de recherche en études législatives d'Amérique du Nord, d'Europe et du Maghreb. Leurs contributions en anglais et en français visent à comprendre les différentes transformations de la démocratie représentative dans un système concurrentiel des formes démocratiques (participative, délibérative, etc.) et de nouvelles hiérarchisations législatives (l'européanisation, le fédéralisme et le parlementarisme rationalisé). Il s'agit en premier lieu d'analyser les députés et la fabrication contemporaine de la loi, c'est -dire comment ils travaillent dans les commissions, usent de leurs pouvoirs d'interpellation et quels sont leurs rapports aux groupes d'intérêts. Il s'agit en second lieu d'évaluer la nature et les modalités du contrôle parlementaire notamment en s'intéressant aux ressources administratives mises à leurs dispositions et à leurs pouvoirs dans le domaine budgétaire. Il s'agit in fine de comprendre en quoi la composition du corps électoral et la construction de l'opinion politique, le fonctionnement des partis politiques et des groupes parlementaires, le contexte institutionnel fédéral et/ou post-autoritaire déterminent ou non le degré d'autonomie et d'efficacité parlementaire.

  • This book introduces the reader to key legal provisions and case-law related to the procedural and substantive issues that may arise in damages litigation for breach of anti-competitive agreements and abuses of a dominant position prohibitions.
    For the past decade, academic publications have focused on the proposal for a Directive on damages actions, then the Directive 2014/104/EU of 26 November 2014 itself, and finally the transposition texts. However, this understandable interest should not lead to overlook the fact that the Directive has been applied very little until now. This is mainly due to its application ratione temporis. In addition to the fact that Member States only transposed the Directive between the end of 2016 and 2018, Article 22 of the Directive provides that the substantive rules contained in the Directive cannot be applied to infringements subsequent to the national laws transposing them, while the procedural rules of the Directive apply to proceedings commenced on or after 26 December 2014. Thus, it is prior domestic law that continues to govern the vast majority of cases before national courts in the "Pre-Directive era." In addition, a number of issues of the utmost importance have not been addressed by the Directive, such as questions of international jurisdiction or the quantification of "interests." For these reasons, it seemed necessary not to limit this book to commenting on the Directive, important as it is, but to go beyond it.
    Directed by Rafael Amaro, this book contains the contributions from leading academics, attorneys, jurists and economists in the field of the private enforcement of competition law. It is composed of thematic chapters dealing with matters such as applicable law in international litigation, limitation, quantification of damages, from both a European Union and a national perspective, as well as national chapters presenting the state of play in several European States.

  • Is international law universal? Can it be anything else than the will of the actors who are able to impose on others their values and interests? These are some of the questions that underlie this book, which, following a critical approach, emphasizes the profound ambivalence of international law.
    AUTHORS
    Olivier Corten, François Dubuisson, Vaios Koutroulis, Anne Lagerwall, Christopher Sutcliffe (translator)

  • Finance and real estate that this book aims to analyse are two significant variables for the economic growth of an emerging economy like China during its four decades' reform and opening-up.
    Chapter One will analyze China's restructuring in finance: banking & credit system reforms, WTO-oriented reforms, among others - a thorny issue for Chinese State-owned banks and enterprises.
    Chapter Two will focus on China's restructuring in real estate. As a controversial sector in China, real estate is a pillar of growth but faces a risky bubble. In fact, different variables have contributed to the expansion of the Chinese housing market. Finally, policy recommendations will be advanced.

  • Situé au confluent de plusieurs logiques d’intégration, le droit privé européen déplace les frontières juridiques, que ces frontières soient spatiales ou matérielles. Son développement s’accompagne en outre d’une évolution des méthodes appliquées au droit. Le présent ouvrage analyse ces transformations. Le degré d’européanisation du droit privé est variable selon le secteur envisagé. Discuter des frontières du droit privé européen conduit dès lors à discuter des objectifs, des obstacles et des limites de cette européanisation, tout en soulignant la relativité même de la frontière entre droit public et droit privé. ---- European private law results from the continuous interaction between different integration processes. Its expanding scope redraws the shape of many legal boundaries, be they substantive or territorial, and along with these evolutions come mutations in legal regulation. This book considers these phenomena by successively adopting a general/methodological and a specific/disciplinary approach. The degree of Europeanisation varies depending on the legal field involved. To discuss the boundaries of European Private Law leads therefore to discuss the objectives, obstacles and limits to Europeanisation. It also underscores the relativity of the (continental) boundary between public and private law.

  • In twenty years, the globalization of trade has led to a change in scale that has upset the balance of power between the players in online containerized maritime transport and the logistics chain passing through European seaports. Three global shipping alliances dominate 90% of online containerized maritime transport, while further integrating port activities.
    Twelve Asian ports, eight of which are Chinese, are now among the top fifteen in the world. At the same time, Chinese interests, supported by public authorities and resources, are taking control of terminals and port companies in Europe, as part of the geopolitical project of the New Silk Roads. This economic and industrial context is emblematic of the challenges facing European competition law, which has so far accompanied rather than controlled these transformations. European competition rules will have to be mobilized in a global context, alongside the new rules on the control of foreign direct investment. This study takes stock of the new regulatory challenges in this sector of prime importance for the Union.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Increase your business knowledge
    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • This Handbook of European Environment and Climate Law is the 2nd edition of the work previously titled Handbook of European Environment Law.
    It is associated with the Traité de droit européen de l'environnement et du climat and the Manuel de droit européen de l'environnement et du climat, both in the French language and published in the same collection, and with which it shares a same structure. The Traité provides a more in-depth approach, with further historic, policy and caselaw considerations, and more complete references.
    The introduction in the book's title of the climate dimension, while it was already quite present in the previous edition, is testimony to its growing importance absent a dedicated EU policy and corresponding legislative basis.
    Climate law is covered in its many occurrences along the work, its specificities noted, and their consequences recognized, especially with respect to the international background which brings about novel legal interventions, an upheaval of classical approaches, through the creation of a new governance for the implementation of the Paris Agreement and of the resulting EU legislation.
    The recurring changes in the many and diverse environmental legislations are also of course presented in context, including in light of the growing importance of circular economy and the proposal of a European Green Deal.
    The growing interference of fundamental rights is henceforth considered: Charter of Fundamental Rights of the Union, Convention for the Protection of Human Rights and Fundamental Freedoms, etc. More broadly, the development of environmental and climate disputes settlement is accounted for beyond the traditional recourse to the EU judges, in the national courts including through transnational private litigation, and in international arbitration.

  • In a world of permanent crisis, where change is the norm, Lean becomes fashionable. Yet, companies who have chosen to fundamentally transform itself, following the Lean principles and investing first on women and men, have, globally, and in the long term, the best economic results. This book, with simple concepts and illustrated with many examples, analyzes the main misconceptions about Lean, taking each time the views of managers and operational concerned. (Version anglaise de Petit guide Lean à l'usage des managers).

  • Peu de sujets ont inspiré autant d'études, d'articles, de thèses et d'ouvrages que le leadership. Le propos de cet ouvrage, alliance authentique de la réflexion à l'action, de la pratique à l'analyse, est une réflexion exigeante et novatrice nourrie d'une vaste expérience du leadership au plus haut niveau et appuyée par une rigoureuse approche pluridisciplinaire. Car si l'on ne peut parler de leadership sans l'avoir vécu, un véritable leader ne saurait faire l'économie de la réflexion : c'est cela, le leadership en action. (Articles en français et en anglais).

  • Anglais Kaizen : strive for perfection

    Collectif

    Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.
    In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the father of the Toyota Production System, is a continuous improvement process which allows companies to achieve all these goals and more. With its rapid results, minimal expense and almost universal applicability, Kaizen could be the tool you need to take your business to the next level.
    In 50 minutes you will be able to:
    o Understand what Kaizen is and why it works
    o Learn how to apply the key tools and methods in Kaizen
    o Master a range of related quality management approaches
    ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING
    The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

  • Economist and Nobel Prize winner
    This book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.
    In 50 minutes you will be able to:
       o Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach
       o Identify the impact his work had on both economics and politics, and the new concepts and tools that he conceptualized
       o Understand the limits of his contributions and the criticisms held by other experts in his field, as well as the many extensions and related ideas that have been developed
    ABOUT 50MINUTES.COM | Economic Culture
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